Navigating the unpredictable nature of the music business, Mavis remains steadfast in her commitment to seeing emerging talents reach their full potential. Her key piece of advice for young female gospel artists is to prioritize authenticity in their music-making process.
“Focus on creating music that resonates deeply with you and fills you with pride,” she emphasizes. “But don’t stop there. Ensure that your music is easily accessible to anyone who seeks it. Opportunities are abundant, with managers and publishers actively seeking new talent. Make sure your work is discoverable, whether it’s on platforms like YouTube or Spotify. Consistently create and release your music to broaden your reach.”
Mavis’s extensive roster includes esteemed artists such as Lady Chris, Obaayaa Akosua, Gospel Twinnies, Elder Praise, Prophet Musiq, and many others.
Through her guidance and support, these talents continue to make waves in the gospel music scene, showcasing the power of authenticity and accessibility in reaching audiences far and wide.
